Where we are
Brands are enabling friction-free consumer transactions to the point that you now don’t have to look at or talk to a single human when you order and pick up a pizza, do your dry cleaning or get your nail art done.
Where we’re going
Automation and one-click interfaces are a natural progression as consumers become more plugged in. Every good and service will get ATMed and Ubered, offering extreme convenience with the tap of a button.
How to think about it
Nothing is off limits. Consider goods and services, even super niche offerings, that could be provided on-demand and automated to create a more seamless, inexpensive transaction.