Where we are
Tech is far from the nerdy outcast of the 1990s and is now entrenched in popular culture. FAANG are no longer just the largest companies in the world, they also dominate our media consumption.
Where we’re going
Tech will continue to penetrate our lives further, deepening entertainment experiences through VR, offering more consumer products linked to the Internet of Things, tapping into finance as we’ve seen with Apple credit cards and Google Bank, and then there’s health, education and government all to be disrupted.
How to think about it
No problem is too far removed from software to be solved. As tech becomes culture, software & hardware companies need to double-down on commitment to branding, design and marketing. Follow the Apple & Tesla playbook here.